The Amazon Formula

Deeply researched e-commerce questions, simplified.

Every Amazon sale needs four things to line up: a shopper sees your listing, clicks it, buys, and it's in stock. They multiply, not add, so one weak link drags the whole result down.

It all comes down to one formula

Four factors. Strengthen any lever and you grow revenue.

Impressions

Get found

• Keywords
• SEO & AEO
• PPC & Ads
• Social
• Brand

CTR

Stop the scroll

• Main image
• Title
• Price
• Reviews & stars
• Badges

CVR

Close the deal

• Gallery
• A+ Content
• Bullets
• Offers
• Q&A

Availability

The multiplier

• Buy Box win rate
• In-stock rate

Revenue

What you earn

External factors: Competitors · Market Trends · Seasonality

Orange levers have an episode. The rest are on the way.

Why the formula

• The four levers multiply, not add. Your weakest one caps the whole result.
• So the fastest growth usually comes from fixing the bottleneck, not from doubling down on what already works.
• Each episode takes one lever and turns an expert interview into a practical guide you can apply this week.

Recent episodes

Each one takes a single lever and turns an operator interview into a guide you can act on.

How $450 in Main Image Testing Unlocked $19,000/mo in Recurring Amazon Revenue

Computers Are Smart Now: Cracking Amazon's Rufus & Cosmo AEO with Jon Tilley

How to Optimize Your PDP for AI Recommendations (Based on 5,000 Simulations)

Put this framework into action with Pixii

Pixii turns these frameworks into Amazon-ready images and listings. Generate, test, and ship faster.